Iconic Italian motorcycle manufacturer Ducati has officially re-entered the Indian market after experiencing distribution problems when they first entered. The company has now decided to take complete control over the administration. Ducati will now offer almost all of their international models in India.
The crucial models for the company include the all new Scrambler and the Monster 821 naked bike. The former will be the most affordable bike in the company’s line-up while the latter will be the most important naked bike for the company as the existing 795 and 796 series of bikes will be phased out soon.
The Scrambler, being the newest bike in the Ducati’s line-up, is creating the maximum buzz among motorcycle enthusiasts. The bike is powered by a 803cc twin-cylinder engine that churns out 75 bhp power and 68 Nm of torque. This engine is mated to a 6-speed gearbox. Adding to its appeal is the ultra-retro styling which is sure to win over bikers all over the country.
The Monster series of bikes cater to the naked Streetfighter enthusiasts. 4 different versions of the bikes are available and they are classified on the basis of engine capacity. The entry level bike is the Monster 795, which unfortunately will be phased out soon and the range topper is the Monster 1200 S Stripe. The other models are the Monster 796 and the new Monster 821.
Ducati’s iconic sports cruiser-the Diavel will be made available in 4 versions for the Indian market. The standard versions include the Diavel Dark, the Diavel Carbon (red) and the Diavel Carbon (Star White). In addition to this, India also gets the limited edition Titanium variant. Only 500 units of the Titanium edition will be manufactured.
These bikes cater to the adventure junkies and offer great performance both on and off the road. The Multistrada which is currently left out of the line-up will be launched in October later this year. The standard Hypermotard, the Hypermotard SP and the Hyperstrada will be sold in India.
Ducati’s super sport series of bikes are for the track enthusiasts. With great styling, amazing dynamic capability and responsive engines, these bikes are amongst the best racing bikes in the world. The Panigale series will come in 4 different versions. They include the 899 Panigale, the 1299 Panigale, the 1299 Panigale S and the Panigale R. The Panigale R will be the most expensive Ducati on sale in India.
Ducati will hope for improved market share in its second coming and to achieve this, it has to ensure that a good dealership network is established in important centres across the country.