Ducati To Officially Enter India!


It’s confirmed – Ducati will officially enter India! The company issued a press release late last night stating the same:


“In response to growing demand and in order to reorganize its distribution network, Ducati has decided to establish an official presence in the Indian market, an important step to further boost its global presence and position amongst the world's premium motorcycle manufacturers.”


The release also adds, “While ending the relationship with its former Importer, Ducati thanks Precision Motor for its efforts in importing and distributing its motorcycles into India since 2008. Precision Motor plans to retail Ducati products in selected locations in India and will provide customer care until such time that Ducati has set up its distribution network.”


Outlining how growing consumer and commercial expectations had driven this decision, Cristiano Silei, Vice President, Sales and Marketing of Ducati, said: “We consider India an extremely important part of Ducati’s future global strategy and will strengthen our presence in the market with premium services and a larger network that will be in line with our global standards. Our entry into the Indian market is therefore a first step in this direction.”


While Ducati has had a presence in the country since 2008, they were represented by an importer, Precision Motors, who agreed to import, distribute and service Ducati motorcycles in India. Issues like unusually long delivery delays, unavailability of parts and unsatisfactory service started to crop up, which created discontent amongst owners. They in turn took to online public forums to vent their frustrations. This saw many potential customers opt for other premium brands.


The premium motorcycle segment in India has seen a massive growth in the recent years. With Harley Davidson already on top of the sales charts, and Triumph entering the market with a well-priced product range, it was only natural that Ducati followed suit, as it can no longer afford to run a tarnished image in one of the largest two-wheeler markets in the world. While the release doesn’t specify a timeline by when the Indian arm will be fully operational, we expect it would happen at the earliest, by mid-2014.


This announcement is sure to bring joy to scores of Ducati fans and owners alike, who will now be assured of full manufacturer backing in terms of sales and service.


Ducati 1198 Panigale


By Jaichandran Jayapalan


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