Hero MotoCorp Enters Colombian Two-Wheeler Market


By Harshavardhan Kylas


Ever since the dissolution of Hero Honda in 2010, Hero MotoCorp and Honda Motorcycles and Scooters India have been looking to outdo the other and establish themselves as India’s leading two-wheeler brand. The continuing success of their Splendor series, which is still the most sought after bike in the country owing largely to its comfort, efficiency and price range, means they are still a force to reckon with. Their recent expansion run has seen them cement a global presence in 19 countries over different continents which include the likes of Peru, Ecuador, Salvador, Honduras, Kenya, Ivory Coast and even Sri Lanka and Bangladesh. And now, Colombia has been added to the above list.


Hero MotoCorp has gone up one gear in terms of expanding operations in foreign countries. The company is setting up a new manufacturing plant in Villa Rica, situated in Cauca, Columbia. The new facility is a wholly-owned subsidiary under the name ‘HMCL Colombia SAS’, and is expected to be fully functional by the middle of the fiscal year 2015-2016. The plant is poised to have a 78,000 unit annual capacity, which is expected to further expand by almost double in 4 years. Mr. Pawan Munjal, CEO of Hero MotoCorp has also declared that the Colombian plant will have state-of-the-art technology and amenities, after having invested US$70 million in the South American country.


The foundation stone for the plant was laid on the 6th of July, 2014 by Mr. Pawan Munjal in the presence of several Colombian representatives and various top management officials from Hero MotoCorp.


(From Right to Left) Mr. Pawan Munjal, MD & CEO, Hero MotoCorp Ltd., with Mr. Temistocles Ortega, Governor of the state of Cauca, at the commencement of construction at Hero’s plant in Colombia


Speaking on the occasion, Mr.Pawan Munajal said “The commencement of our operations in Colombia is a definitive leap into the next level of our global foray. Having already spread our footprint to 19 countries across Asia, Africa and South and Central America, we are fast setting up a network of manufacturing facilities across continents to cater to the existing and newer markets.

With the setting up of the state-of-the-art world class plant here, we will bring the latest modern technology into the country. As we grow our dealer network and localise our operations, we will generate immense direct & indirect employment, thereby contributing to the overall development of Colombia.”


This is once again a significant step in the right direction for Hero MotoCorp and will give them the necessary impetus to expand further in Latin American countries in the future. The manufacturing plant is spread over 17 acres (68,000 sq meters) of land at the Parque Sur Free Trade Zone at Villa Rica in the state of Cauca, roughly around 500 km south-west of Bogota.


Hero’s vision sees them as the universal leader in the two-wheeler segment by the year 2020 with a comprehensive base in over 50 countries and the above action is in line with their ambition.


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