Hero Motocorp’s decision to market and sell their motorcycles on the online portal Snapdeal has worked out very well for the motorcycle giant. The company was able to sell about 100,000 bikes and scooters online over a period of 5 months. These numbers seem very promising, and should come as good news for the likes of Piaggio, which only recently entered into a tie-up with Snapdeal to sell its products.
Mr Tony Navin, Senior Vice-President at Snapdeal has stated that the response from customers has been fantastic over this 5-month period. He also calls this a “Hybrid” model in which Snapdeal provides the platform for manufacturers to market and sell their products.
Snapdeal allows Hero to display its entire product range online. Customers can choose from various colour options based on availability and can also compare products or download the necessary brochures. A FAQ section is provided to address any queries the customer has. Bookings will be made online and the bikes will be collected from the designated dealer. An added incentive for the customers is the availability of free insurance if he/she decides to purchase the bike/scooter on Snapdeal.
Has Hero created a trend here? Will this be the future for automobile sales? Will the positive numbers encourage other manufacturer to enter the fray? One can only speculate.