By Rohit Kuttappa
Hyosung clearly has its eyes set on becoming a serious player in the sub 250cc motorcycle space in India. The South Korean bike maker recently announced its display line-up for the upcoming 12th Auto Expo, scheduled to be held from the 5th to the 11th of February 2014 in New Delhi. The company has confirmed that it will unveil the Aquila GV250, a new cruiser in the sub-Rs 3 lakh bracket.
The Aquila 250 will sport a 250cc V-Twin engine that outputs 26 bhp, and will be priced between Rs 2.5 lakhs – Rs 3 lakhs. The specification and the price bracket will slot the Aquila 250 right between Royal Enfield’s flagship cruiser, the Thunderbird 500, and the upcoming Harley Davidson Street 750. The Aquila 250 neatly fills a gap in the cruiser segment in India, which has lacked products in the Rs 2 lakh – Rs 5 lakh price bracket for a long time.
Accompanying the Aquila 250 at the Auto Expo will be the GD250N and the 125cc RT125D. The GD250N is a 250cc single cylinder street bike built to take on the likes of the KTM Duke 200 and the upcoming naked bike from Kawasaki, while the RT125D is a 125cc dual-purpose off-road bike. Both these bikes will only be showcased at the Auto Expo 2014. Hyosung may launch them in India in the future, depending on the response these two bikes receive.
Left: Hyosung GD250N; Right: Hyosung RT125D
A point that needs to be noted is that while Hyosung aims at scaling up its operations in India by increasing the number of products in their line-up, it is imperative that they ensure they also work on increasing the number of dealerships in the country, and strengthening their after-sales support network. Many brands have realised the hard way that in order to succeed in India, it is not enough to have only a strong product range, but to have it backed up by being accessible to the consumers through a strong on-ground support system.