India has become Japanese giant Honda’s largest two-wheeler market base in the world, with the country having surpassed Indonesia and Vietnam in terms of sales numbers.
While Hero has a strong grip over the commuter segment, with truckloads Splendor and Passion series bikes being selling in the blink of an eye, Honda has been equally successful with its modern range of scooters, especially the Activa which has found homes in all corners of the country. Also boosting the figures was the introduction of bikes like the Dream Yuga and CB Trigger, which proved to be a hit in their respective segments.
Products like the Activa (left) and the Dream-series bikes have been instrumental in Honda's success in India
“We have been growing very fast and right now demand is higher than we can produce. Within a few years we have moved from the fourth position in India’s two wheeler industry to the second. This year we will have a launch every quarter,” said Keita Muramatsu, President & CEO of Honda Motorcycle & Scooter India (HMSI).
Honda currently possesses three plants across the country with all of them producing a total of 46 lakh units in one year. The factories are present in Haryana, Rajasthan and Karnataka. A new plant in Gujarat is scheduled to function from 2016-2017 and with it, Honda will amass a total annual production capacity of approximately 58 lakh units.