KTM has charted out a very aggressive growth strategy for the coming years – the Austrian motorcycle giant, who is currently Europe’s largest 2-wheeler manufacturer, is looking to dominate both the European market and the performance biking segment in India. The company has planned to launch as many as 6 new bikes in the near future. This was disclosed by none other than the CEO and President of KTM, Stephan Pierer, in his interview to veteran motorcycling journalist Alan Cathcart, for CycleNews. According to Mr.Pierer, the company will launch fully-faired and enduro touring bikes based on the Duke 125/200/390 series. A new 250cc version that will slot between the 200 and the 390 will also be offered.
The full-fairing sports bikes, which will carry the RC moniker, will be showcased at this year’s Milan Motorcycle Expo. While the RC 390 will be launched in the beginning of 2014, the RC 125 and RC 200 will be launched by April 2014. Mr Pierer added that the bikes’ design will be similar to their current Moto3 Championship race bikes, banking on the racing connection for marketing them. The mechanical bits will be shared with their Duke counterparts, modified to accommodate a more aggressive race-oriented riding position. While the European markets will receive all three bikes, India will receive the RC 200 and RC 390, as the RC 125, like the Duke 125, will not be commercially viable to be sold here. Expect the RC 200 and the RC 390 to cost close to Rs 2Lac and Rs 3Lac respectively.
Indian two-wheeler consumers have become more discerning, and the sales in the performance bikes segment have markedly increased in the past decade. With their current plans, KTM will have covered all the possible niches in the Indian performance biking segment under the Rs 4Lac mark, where sales are the highest, thereby catering to consumers with varying preferences. With a comprehensive line-up of bikes that offer are reasonably priced, it will be interesting to see what manufacturers like Honda, Yamaha and Suzuki will come up with, to counter this “Orange” offensive.
KTM RC 200 Expected Price - Rs 2,00,000
KTM RC 390 Expected Price - Rs 3,00,000
Source – CycleNews
Check out the full interview with Stephan Pierer on CycleNews here: