Due to dwindling sales figures, Mahindra 2Wheelers has discontinued four products from their line-up. The models that faced the axe were the Pantero, Duro DZ, Flyte, and Kine. These products had not fared well over the past few years, due to the increased competition in their respective spaces from the likes of Hero, and Honda.
Now, Mahindra’s only offering in the commuter segment will be the more premium Centuro, while the Rodeo RZ and the recently-launched Gusto will serve the scooter segment. As a stand-in for the Pantero, the Centuro will be available in 5 trims namely, NXT, Disc Brake, XT, Rockstar and Rockstar Kick-Alloy. The Centuro will solely carry the burden of capturing market share in the extremely competitive commuter segment. That being said, the Centuro is still one of the best value for money motorcycles in its segment mainly due to the features on offer.
Overall, Mahindra has not been doing as well they would have hoped in the Indian market. The company hopes that this would change soon after the arrival of the much anticipated Mojo. The bike will play a crucial role in improving the brand perception to take on the likes of Hero, Honda, and Bajaj.