Royal Enfield unveils its first showroom in Bangkok


Indian marquee cruiser brand Royal Enfield has opened its first ever store in Thailand in the country’s capital Bangkok. The company will display its entire line-up of bikes including the newly unveiled Himalayan. The exclusive dealer for Thailand will be General Auto Supply Co.Ltd. The dealership will provide service and accessory sales as well. Royal Enfield recently made headlines for beating Harley Davidson in terms of market cap in India. This move clearly shows the company’s ambition to expand to international markets.       


Thailand has a lively two-wheeler market and a lot of the local population travel by motorcycles. The country also has lot of motorcycle enthusiasts and riding groups. This will allow RE to create niche fan groups as well. Capturing a fair market share in Thailand will be a profitable move for RE. Indonesia is also a possible market for Royal Enfield in the future. The company already has its footprints in Europe, UK, Latin America and the Middle-east. Royal Enfield’s International Business head Mr. Arun Gopal quotes that once the company becomes successful in Bangkok, the company might expand to other parts of Thailand as well.


Royal Enfield currently sells the Bullet, the Thunderbird and the Classic series of bikes apart from the Continental GT and the Himalayan. The Thailand prices are slightly higher than the corresponding Indian prices mainly due to import duties. Stay tuned for more information in this segment.


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