Suzuki may be the undisputed leader in the Indian four-wheeler market, but their two-wheeler business strategy seems puzzling at the best. But nowadays, going by the steps they are taking, the company seems to be keen to recover from their past mistakes. They launched an all-new scooter to fend away increasing competition from Yamaha and to bolster their position in the segment, and they drastically cut the asking price of the 250cc Inazuma, bringing it down to affordable levels. Now, according to reports online, the company has planned to finally launch the Gixxer 155 premium commuter bike by the 2nd week of August 2014.
Following their lackluster performance in the 150cc commuter segment, Suzuki unveiled the all-new Gixxer 155 at the 2014 Auto Expo in India earlier this year. With the Hayate and GS 150R having failed to make the kind of impact that Suzuki would have hoped for, the company desperately needed to introduce a new bike into their product portfolio to gain a share in the extremely competitive 150cc premium commuter segment.
According to Suzuki, the Gixxer’s engine and chassis were designed by engineers who developed the GSX-R series of sport motorcycles. It is evident that a lot of time has been spent on the bike’s design and exterior appearance. It possesses a mean and sporty look and comes with a large and muscular petrol tank. Also, the Gixxer’s cluster panel is formed by a fully-digital unit.
On the mechanical front, the Japanese maker has gone for the 155cc air-cooled engine. Sadly, unlike the GS150R which comes with a 6-speed gearbox, the Gixxer’s engine is mated to a 5-speed unit. A disc brake and a drum brake featured on the front and rear ends respectively. The Gixxer also gets the conventional yet effective telescopic suspension at the front, and a monoshock at the rear. The company has also included their patented Suzuki Eco Performance (SEP) technology for that extra bit of power and performance, while keeping the efficiency intact.
One can expect the Suzuki Gixxer to be priced at around Rs. 72,000 – Rs 75,000 (ex-showroom, Delhi). The new bike will go head to head with the new Yamaha FZ-Fi v2.0, Hero Xtreme and the Honda CB Trigger.
So far the only saving grace for Suzuki has been their range of scooters which have managed to gel well with Indian consumers, and has helped them compensate for the losses they may have incurred in the motorcycle sector. With their share in the segment dwindling ever so slowly, the Gixxer just might be able to give them a stronger presence in India.