Suzuki India delists Inazuma from official website - is it being discontinued?



The Suzuki Inazuma came into India as an anti-thesis to the current crop of sub-400cc bikes here, putting comfort to the fore over performance. A speed demon it wasn’t, but the smoothness of its parallel-twin engine, the quality of build, and the ride comfort it offered was way beyond the reach of its competitors. It is an ideal bike to tour the length and breadth of the country on. Now, it seems that this talented machine has reached the end of the road in its Indian sojourn. Suzuki Motorcycle India has delisted the Inazuma from its official website, which leads us to the conclusion that it is being discontinued for sale.


2014 Suzuki Inazuma 250


Despite a whole lot of positives, what rang the death knell for the Inazuma was its price. At around Rs 3.7 lakhs on-road, it came across on the surface as asking too much for too little. It is no secret that the Indian populace always prefers the product which offers the most bang for the buck. To add to that, they had been spoilt by the likes of the Bajaj Pulsar 200NS, and the KTM twins, the Duke 200 and the Duke 390, which in contrast offered class-leading performance for a paltry sum. There was no way most people were going to spend nearly Rs 4 lakhs on a bike when another offers nearly twice the power, at half the price.


Suzuki soon realised that the stratospheric sticker price was driving away potential customers, so they slashed it by Rs 1 lakh to bring it to a saner level. They even refunded the difference amount to existing buyers as a goodwill gesture, but by then, it was too late. The RC 200 and RC 390 invaded the segment, again priced very attractively, effectively sealing the Inazuma’s fate.


Now let’s look at the brighter side of things. With the Inazuma’s failure, Suzuki should have learnt an expensive lesson on pricing their products right. Plus, their latest product, the Gixxer, has taken the premium 150cc segment by storm, offering an excellent package of performance and quality at an affordable price. If this is any indicator of things to come, we can expect some cracking products from Suzuki in the near future.



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Jaichandran Jayapalan

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