Declining sales in recent times has forced Suzuki Motorcycles India to rethink its strategy for India. In a move to boost sales figures, the Japanese motorcycle manufacturer today showcased two new products specifically developed for the Indian market.
First up is the “Let’s” automatic scooter. Pegged as a personal scooter and is positioned towards younger generation consumers, the “Let’s” is powered by a new 112cc single cylinder engine that outputs 8.7 bhp @ 7500 rpm, and 9 Nm of torque at 5500 rpm. The engine incorporates ‘Suzuki Eco Performance’ technology to help it deliver a claimed mileage of 63kmpl. The Suzuki Let’s will be positioned below the Access and the Swish, and will compete with the Honda Activa-i, and the Yamaha Ray.
Also unveiled today was an all-new 150cc bike, named the ‘Gixxer’. The bike, inspired by Suzuki’s GSX-R range of high-performance superbikes, has been designed to take on bikes in the highly-competitive performance 150cc segment. Powering the Gixxer is an all-new carburated 155cc ‘Suzuki Eco Performance’ engine. This engine incorporates race-derived technology, which Suzuki claims will help the bike deliver best-in-class mileage and performance. The Gixxer will come equipped with features such as electric start, a front disc brake, a fully-digital speedo console, and monoshock rear suspension.
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While Suzuki stated that it will launch the Gixxer for sale in July – August ’14, the company hasn’t revealed a launch date for the Let’s scooter. The prices of both the two-wheelers will be announced at the time of their respective launches.