Triumph Motorcycles Launched in India!


The competition in the premium motorcycle market space in India just got a little more exciting. Triumph has officially commenced its operations in the country. The British motorcycle manufacturer has launched 10 models, which includes 6 Completely Knocked-Down (CKD) kits that will be assembled at its brand-new production facility in Manesar, Haryana, along with four Completely Built Units (CBUs).


Here’s the list of models that have been Triumph will offer in India, along with their pricing


Completely Knocked-Down Units (CKDs):


Bonneville (865cc Parallel 2-cylinder, 68 ps) - Rs 5,70,000

Triumph Bonneville



Bonneville T100 (865cc Parallel 2-cylinder, 68 ps) - Rs 6,60,000

Triumph Bonneville



Thruxton (865cc Parallel 2-cylinder, 69 ps) - Rs 6,70,000


Triumph Thruxton



Street Triple 675 (675cc In-line 3-cylinder, 106 ps) - Rs 7,50,000

Triumph Street Triple



Speed Triple 1050 (1050cc In-line 3-cylinder, 135 ps) - Rs 10,40,000


Triumph Speed Triple



Daytona 675R (675cc In-line 3-cylinder, 128 ps) - Rs 11,40,000

Triumph Daytona 675R



Completely Built Units (CBUs)


Tiger 800 XC (799cc In-line 3-cylinder, 95 ps) - Rs 12,00,000


Triumph Tiger 800XC



Tiger Explorer (1215cc In-line 3-cylinder, 137 ps) - Rs 17,90,000


Triumph Tiger Explorer



Thunderbird Storm (1699cc Parallel 2-cylinder, 98 ps) - Rs 13,00,000

Triumph Thunderbird Storm



Rocket III Roadster (2294cc In-line 3-cylinder, 148 ps) - Rs 20,00,000

Triumph Rocket III Roadster



(All prices mentioned above are ex-showroom, Delhi)



It seems that Triumph has some big plans for India. The company is looking to open 9 dealerships across the country by March 2014, two of which will be up and running by December 2013. Sales targets have been set at 400 – 500 units within the first 6 months, 1000+ units by the end of 2014, and 1500+ units by the end of 2015.


With a solid line-up of bikes that are also well-priced, we think that Triumph has got off to a good start to its innings in India. The sales numbers they have set also seem achievable, given that the brand has a large number of fans amongst bike enthusiasts in the country. Harley-Davidson, by far the largest seller in the Rs 6 lakhs+ segment of bikes in India, will now have some tough competition to deal with.



By Jaichandran Jayapalan



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