Yamaha, a name that’s synonymous with performance for most, is developing a bike at a price point that’ll undercut most entry-level offerings from its competitors by a big margin. The company’s Project INDRA (Innovative and New Development based on Responsible Analysis) is aimed towards creating the world’s most affordable motorcycle, expected to be priced at an unbelievably low $500, or Rs 30,000. Yamaha India’s R&D team will be working in unison with the R&D team based in Japan on this project.
The Crux is Yamaha's most affordable bike at the moment, priced at around Rs 37,000
The yet-to-be-named bike has been strategically priced to target the parsimonious Indian market as well as a horde of other Africa, ASEAN and Latin American continent. The company’s India Procurement Center, which was opened in 2013, will play a big role in the project, apart from overseeing the supply of parts to other countries on a global scale.
The bike is expected to be launched in India by 2016-2017, and it remains to be seen if Yamaha can deliver a stand out product despite the pricing constraint.