Yamaha had been quite quiet in India for the past few months, with no new launches happening. Now though, the silence has been broken, and the company has brought to fore an updated scooter line-up. The Ray, Ray Z, and the Alpha, now feature engines that incorporate Yamaha’s proprietary ‘Blue Core’ technology. This helps by improving efficiency and reducing emissions, without affecting the power output.
All three scooters now get a nickel spark plug, a new muffler setting, a new BS carburettor, and a throttle position sensor. Yamaha claims that all these changes have affected an increase in mileage, from 62 kmpl to 66 kmpl, while power and torque figures remain unchanged. Aesthetically, the Ray Z and Alpha get a new colour added to their respective palettes, whereas the Ray gets new body graphics.
On their updated scooter line-up, Mr. Roy Kurian, Vice President, Yamaha Motor India Sales Pvt. Ltd, said that the company is targeting a 10 percent share of the the fast growing scooter market in India this year, riding on their three scooter offerings. Currently, Yamaha’s market share in the scooter segment stands at 5 percent, which is pegged at around 3 lakh units per month. Mr, Kurian further added that the success of the Ray, Ray Z, and Alpha scooters were essential to Yamaha to realize its targets in the coming years, and that they are focussing on scooters with a view to become a “mass-market leader” in India. Currently, scooters constitute about 40 percent of Yamaha’s sales in the country, and they predict that it could increase to 50 percent in the coming years.
The updated Yamaha scooters are priced slightly higher than before. The Ray Blue Core and the Ray Z Blue Core are priced at Rs 47,805 and Rs 48,936 respectively, while the Alpha Blue Core is priced at Rs 49,939 (all prices are Ex-Showroom, New Delhi).